The big chill of 2013-14 that gave much of North America bone-numbing temperatures and record snowfall prompted two seldom-used words to enter the daily lexicon: Polar vortex. On the heels of that infamous season, Ford – committed to gaining a deeper understanding for how its vehicles could better assist drivers in harsh winter conditions – deployed a team north. The company’s extreme climate team set out to host a customer clinic in Edmonton, Alberta, to hear what drivers there had to say about the challenges they faced on the road. Already, Ford is using that feedback to give customers more of what they need.

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