On November 30, the BMW Art Car by John Baldessari celebrated its world premiere in the presence of the artist himself, Ludwig Willisch, President and CEO BMW of North America, and Jens Marquardt, BMW Motorsport Director , on occasion of Art Basel Miami Beach. Following the 40-year tradition of BMW Art Cars, Baldessari’s M6 GTLM will prove itself on the race track of Rolex 24 at DAYTONA on January 28 and 29, 2017.
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